An initiative by the Pet Brasil industry project, the result of a partnership between Instituto Pet Brasil and Apex-Brasil, increases the chances for Brazilian companies to do business with buyers and partners in the North American Market.
São Paulo, March 2019 – From March 20 to 22, visitors to the Global Pet Expo will have the chance to see nine Brazilian companies from the pet products and services segment.The show, which is held in Orlando, Florida (USA), is one of the biggest B2B shows in the North American pet market.In 2018 alone, over 1,100 exhibitors attended with more than 3,500 stands and 3,000 product launches.The Brazilian pavilion, with nine companies, is a brand new initiative.This is the first time the industry project is participating as an exhibitor in the Global Pet Expo.
“With this additional action from the Pet Brasil Industry Project, our exhibitors are not only showing all of their potential to successfully move into foreign markets, they are also solidifying the partnerships they’ve already begun.Brazilian-made pet products are high enough in quality to be able to compete anywhere in the world, since they meet the criteria and demands of the global market and consumers.According to Instituto Pet Brasil, providing this platform to Brazilian companies is part of our mission, and we are bursting with pride,” says Nelo Marraccini, the institute’s Vice President of Commerce and Services.
See the highlights from companies at the Global Pet Expo’s Brazilian pavilion:
Anilhas Capri is focused on the captive bred bird market, bringing polished and colored aluminum and polished stainless steel leg ID bands to the show.All of the bands can be opened or closed and feature personalized engraving.”Our goal is to consolidate our position in the North American market, reaching not just captive bird breeders, but also federations and clubs.At the same time, we want to reach countries in Central America, Europe and Asia,” explains Ivan Carrasco, the Commercial Manager at Anilhas Capri.”We see the Instituto Pet Brasil platform as fundamental to our company’s presence in the international market.Through it, we have been able to increase our foreign market share by 13%.”
“Animalltag is specialized in animal identification and weighing.As a highlight, we will be showing microchips and nanochips for identification, radiofrequency readers, collar tags, an animal registration database and electronic platforms and scale for weighing domestic animals,” says Carlos Machado, the company’s Commercial Director in Brazil.During the event, Animalltag is also launching a foldable and portable platform for weighing domestic animals, which can be used during house calls by vets.The company expects to find distributors in the USA, Canada, Mexico and Central America.
In an effort to grow the scope of its international customers, Durapet is going to the Global Pet Expo with the launch of a new pet home.During the event, the company aims to reach markets in South, North and Central America.The company’s International Business Consultant, GrasieleFernandes, says that “the support of InstitutoPetBrasil has been fundamentally important to our company, since it not only makes it easier to identify all of the processes in an international event, but also allows various companies in the industry to work together.”
“This is our first international show, so we are bringing our entire pet line.There are natural, hand-painted latex toys,” says Marcelo Brandão, Director of LatoyBrinquedos.With a factory in Camamu (BA), Latoy says that the biggest draw of the Global Pet Expo is that it is a show providing access to distributors in the North American market.”This is our chance to show our toys, which are a big hit among customers in Brazil.We have a lot of differentials in relation to Chinese products, such as increased safety, more details and more paint.The idea is precisely to reach the North American markets, that is, Mexico, the USA and Canada.”
Megazoowill introduce the first light extruded feed for parrots, parakeets and the similar birds known around the world at the show.”We are also launching our 100% wholegrain and 100% natural line.Another highlight is our Germinex feed, a unique product especially formulated to support birds during stressful times, such as when raising baby birds, during illnesses, during transport and when being shown at championships,” says Paulo Machado, the company’s Technical and Operational Director.”We are interested in expanding Megazoo to the greatest possible number of countries,” Machado adds, “since the company is currently one of the most technical in the world and, without question, is at the forefront of the industry’s major international brands.This is our goal.Without Instituto Pet Brasil, it would be much harder for us to participate in the event, from a logistical as well as a financial standpoint.If we want to take the world, we have to show people what we are all about.”
Perigot is using its spot at the Global Pet Expo to show perfumes, shampoos, conditioners and moisturizing masks from its Aumazon and OliveCare lines.”The Aumazon line uses Amazonian fruit extracts in its ingredients, with a strong natural appeal.The Olive Care line is being launched and uses components of olive oil in its formulation,” explains Luiz Gentil, an International Business Consultant with Perigot.One major driver to participate in the event is the chance to open up new markets for the company, in the USA as well as in Canada and Latin American countries.
Pet Society will use the Global Pet showcase to introduce its line of hygiene, beauty and animal health products.Among the highlights are the following lines: Beeps (a hygiene line for home bathing); Hydra (a professional product line for groomers); and Soft Care (a line of dermo-cosmetic products that help in treating dermatological diseases).The company’s idea is to expand its operations in the North American market as well as in other countries on the continent, since the expo is one of the most important shows on the international calendar.”The Brazilian pavilion and the Instituto Pet Brasil initiative are extremely important to developing the sector, and this helps the industry in Brazil to reach a global standard of quality and a commitment to pet owners and their pets,” says Marly Fagliari, Vice President of Pet Society.
Petbrilho will bring highlights from its portfolio to the show, such as VarreXixi, which turns pet urine into a powder, preventing hands from coming into contact with animal urine, and a special line of Amazonian essences.”Among our launches are the Anti-flea Spray, recommended for eliminating fleas and ticks, and Ph balanced Cat Shampoo, which is gentle on cats’ skin, with an oatmeal extract and which is free of sulfates, parabens and dyes.We want to use this expo to prospect for customers across the Americas,” says Erik Marqui, the brand’s International Business Manager.
VetSense is coming to the show consolidating its SmellFreshand Ezze brands, while also preparing launches that include Fresh toothpaste, made with natural ingredients and free of sulfates, dyes and parabens.”Being at one of the biggest shows in the international pet market is fundamental for companies that are looking to grow their exports, providing them and their products with visibility,” says Alexandre Rossier, Marketing and Sales Manager for VetSense. “In this sense, this Instituto Pet Brasil initiative is fundamental to making it feasible for members to participate, making the costs of taking part in an event of this size tangible for our company,” he adds.