In partnership with the Pet Brasil Sectorial Project, an alliance between IPB and ApexBrasil, 11 Brazilian companies will be at the fair
São Paulo, May 2023 – The IPB (Instituto Pet Brasil), an institution that has encouraged the development of the Brazilian pet sector for ten years, participates in the Zoomark International 2023, which takes place in Bologna, Italy. The fair will bring together the pet industry from several countries between May 15th and 17th.
The participation of Brazilian brands in Zoomark is part of IPB’s action, together with the Pet Brasil Sectoral Project, a partnership between IPB and ApexBrasil (Agência Brasileira de Promoções e Exportações e Investimentos). The participating companies are AnimallTag, Industria Boss Pet, Minag, Mogiana, Nutrivale, Oros Pet, Panelaço, Pet Med, Pet Society, PHS, and VB Alimentos.
The goal is to help brands interested in exporting their products and services but also promote the Brazilian pet sector through trade missions, business roundtables, and Brazilian delegations at international events, among other tools.
“As we always reinforce, the presence of Brazilian companies in international fairs shows the strength of the Brazilian pet sector to the world, even with the difficulties that our market faces in the country,” says Nelo Marraccini, president of the Instituto Pet Brasil’s Advisory Board.
From Brazil to the world
Regions such as Africa, Central America, and Europe, and countries such as China, the United States, Mexico, and Argentina, are among the focuses of the Pet Brasil Sectorial Project this year. In addition, in Brazil, the 2023 fair calendar forecasts the International Pet Meeting Expo 2023, promoted by IPB itself, in November.
Brazilian companies may express interest in participating in the international actions promoted by the IPB by filling out a form at this link. In addition to participating in exclusive events, Pet Brasil Sectorial Project participants have benefits such as the fair floor, coordination of stand assembly, and event coordination.
About Instituto Pet Brasil
Instituto Pet Brasil (IPB) was born in 2013 to stimulate the development of the Pet sector, composed of the pillars of creation, products, and pet services. The entity leads projects to promote knowledge, entrepreneurship, and innovation to professionalize the entire pet chain. Our goal is to build a professionalized sector and strengthen the relationship between humans and pets, which is proven to be beneficial for the health and well-being of both.
IPB provides relevant information for the sector, as well as promotes the training of Brazilian companies, generating more competitiveness and, with that, increasingly better services for our best friends.
The Agência Brasileira de Promoção de Exportações e Investimentos (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, such as prospective and trade missions, business roundtables, support for Brazilian companies to participate in major international fairs, and visits by foreign buyers and opinion-makers to learn about the Brazilian production structure.